Digital Transformation Pilot Program for SMEs in the Tourism sector in Latin America and the Caribbean

Digital Transformation Pilot Program for SMEs in the Tourism sector in Latin America and the Caribbean

May 03 to 31, 2023

At CAF, The Development Bank of Latin America, we are thrilled to announce our new digitalization program designed specifically for small and medium-sized enterprises in the tourism industry in Barbados.

Our program aims to help SMEs enhance their online presence and increase their visibility in the global market. Through digitalization, we can assist SMEs in reaching a wider audience and improving their ability to compete in the tourism industry.

If you are an SME in the tourism sector of Barbados and Jamaica, we encourage you to take advantage of this opportunity to stand out in the digital era. Our program can help you expand your business, increase your revenue, and enhance your market positioning.

Main Goal of the Program

The main goal of this program is to develop a pilot digital transformation strategy that includes a digital diagnosis and a work plan with technical assistance, in SMEs in the hotel, travel agency, and gastronomic sectors of Barbados and Jamaica, to allow them to improve their productivity and establish competitive advantages in the region.

What does the program offer you? Individual assistance for 10 SMEs

1. Evaluate your current level in digital transformation and identify opportunities for improvement.

2. Design an individual digital transformation plan for you with short-, medium-, and long-term actions. 

3. Provide individual technical assistance in the implementation of short-term actions of the digital transformation plan.

What other activities will be available within the program?

1. Sustainability Virtual Workshop, which allows participating companies to identify how they can generate solutions aimed at effective resource management, energy efficiency, waste management, and carbon footprint reduction, among other issues of relevance to environmental management, making their operations more sustainable and where digital transformation becomes a vehicle to achieve the green commitment of the companies.

2. Group mentoring: There will be 7 group consulting sessions to address issues of strategy, processes, marketing, and resources. The mentoring will be hybrid, although there will be at least one face-to-face meeting, with the possibility of a remote connection.



How to enroll?

To enroll in our program, kindly complete the form provided. We will promptly contact you to provide further details and discuss how we can help you take your business to the next level.

We invite you to seize this opportunity to join our initiative and advance your company's online presence. Sign up today to begin giving your business the boost it needs to thrive!


Want to know more?

Sign-up here for the program