Presentation of the Latin America and the Caribbean Region Brand

As part of this event, which will be organized in collaboration with UN Tourism, CAF will present the Latin America and the Caribbean Region Brand, an initiative that will help the region have a more unified, influential and recognizable presence on the international scene, which will help promote investment, encourage tourism and enhance its projection as a solution region.

Representatives of private enterprise and the cultural sector, as well as government authorities from Brazil and other countries in the region will participate in the two panels of this event, which will focus on the one hand, on the competitive advantages of Latin America and the Caribbean as a tourist and investment destination, and on the other, on the opportunities generated by the cultural diversity of our countries for the region to have a unique identity, and the potential of creative industries to boost the growth of economies.

After the discussion sessions, the selected proposal for the Latin America and the Caribbean Region Brand will be presented, which will be the image that will represent the region in international scenarios and world-class events. It will also act as a vehicle to promote alliances and develop initiatives that will boost the growth of our countries and contribute to the region having a more relevant place in the global arena.

During this meeting, artist Tere Chad's NeoNorte 5.0 cultural project will also be presented, which invites us to reimagine the cultural values of the South that we want to export to the world.

 

Date: Wednesday, May 15, 2024

Time: 17:30h (Brazil time)

The event will be broadcasted on this page

Agenda

*Local time (of the country where you are located)
  • Welcome remarks
    • Pedro Mastrobuono President of the Latin America Memorial Foundation
    • Gustavo Santos Regional Director for the Americas, UN Tourism
    • Sergio Díaz-Granados Executive President, CAF -Development Bank of Latin America and the Caribbean-
  • Panel 1 - Region Brand: the potential for boosting investment in Latin America and the Caribbean

    Moderator: Naiara Galarraga | Correspondent for El País in Brazil

    • Alfredo Pinto Partner of Bain & Company and member of the Board of the Inhotim Institute.
    • Karim Lesina Executive vice president, chief external affairs officer for Millicom
    • Rossana Dresdner Executive Director of Marca País Chile
    • Óscar Rueda Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-
  • Presentation of Tere Chad´s NeoNorte 5.0 project
    • Tere Chad Artist and curator of NeoNorte 5.0
  • Panel 2 - The importance of strengthening the region's cultural identity

    Moderator: Talita Borges Vicari | Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian

    • Tere Chad Artist and curator of NeoNorte 5.0
    • Julio Landmann Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca
    • Claudia Casarino Visual artist
    • Estefanía Laterza Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil
  • Presentation of the Latin America and the Caribbean Region Brand

People

Sergio Díaz-Granados
Sergio Díaz-Granados

Executive President, CAF -Development Bank of Latin America and the Caribbean-

Gustavo Santos
Gustavo Santos

Regional Director for the Americas, UN Tourism

Pedro Mastrobuono
Pedro Mastrobuono

President of the Latin America Memorial Foundation

Naiara Galarraga
Naiara Galarraga

Correspondent for El País in Brazil

Julio Landmann
Julio Landmann

Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca

Tere Chad
Tere Chad

Artist and curator of NeoNorte 5.0

Karim Lesina
Karim Lesina

Executive vice president, chief external affairs officer for Millicom

Alfredo Pinto
Alfredo Pinto

Partner of Bain & Company and member of the Board of the Inhotim Institute.

Rossana Dresdner
Rossana Dresdner

Executive Director of Marca País Chile

Estefanía Laterza
Estefanía Laterza

Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil

Talita Borges Vicari
Talita Borges Vicari

Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian

Claudia Casarino
Claudia Casarino

Visual artist

Óscar Rueda
Óscar Rueda

Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-

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