10 advices to make economic journalism understandable

Argentinean journalist Diego Fonseca, former editor of the magazine America Economia, shared his experiences and advices regarding how to make economic and financial journalism more understandable in the web seminar (webinar)  "Los cajeros cuentan más que dinero" (Cashiers count more than money). Following are some of his considerations:  

1. Learn economics.   A journalist who knows his topic is a very good economics writer. It is a complex discipline until it is understood.
2. Writing about economics is not about representing numbers, it is about lives and people. It is important to write human interest stories.
3. Even if stories are told, it is necessary to incorporate figures to the narrative.  
4. The datum is a specific, discreet element, and needs good treatment. A datum only becomes information when is it put in context.
5. It must be remembered that writing is aimed at common people, therefore,technical terms andeuphemisms must be removed.  
6. Abstractions should be explained by examples so that they may be better understood by readers.
7. Keep simple and short sentences, confusing and excessively technical language should be removed.  
8. A brief text for specialists should be just as powerful for any other reader.
9. A good text is refined as flour. A good text is almost never the first version, it needs to be edited several times.
10. Understanding that economics is only an equation based on power may lead to the construction of a good story.