Brand Region Latin America and the Caribbean




This call is an initiative of CAF, whose objective is to select the 5 most talented applicant teams* from the region among designers, creatives, publicists and/or related careers to participate in a bootcamp to create the image of the Latin America and the Caribbean Region Brand, which will take place in the city of Sao Paulo, Brazil, between May 12 and 15, 2024.

*Applications can be made by one person or by teams of up to 5 individuals.




Opening: CAF will open the call for applications on April 3, 2024. Here you can read the Terms and Conditions of the call for proposals. 

Registration and application: this is the phase in which participants must apply and send the requested documents. Applications will be open until April 30, 2024.

Team selection: stage in which the jury selects the 5 teams that will move on to the bootcamp phase, which will be held in Sao Paulo - Brazil. This selection will be announced publicly through the website and each of the selected teams will be contacted by email.

Brief: before arriving at the bootcamp, the 5 selected teams will download the brief, which will contain all the information they need to develop their image proposals for the Region’s Brand.

Reception of questions on the brief: the 5 selected teams may ask for additional information or clarification of doubts beyond the scope of the brief. Once the selection is made, the groups will receive the indications related to this stage of the process. Questions may be sent via the contact us form.

Sending answers: in order to clarify common doubts of the participants, the questions asked and their answers will be published on the call page. The Organizing Committee reserves the right not to answer questions that may be inappropriate or redundant.

Bootcamp: will be held in person and free of charge for those selected in the city of Sao Paulo, Brazil, from May 12 to 15, 2024. This bootcamp can only be attended by up to 2 delegates from the working group.

Selection of the winning team: the winning team will be defined on May 15, 2024, in the city of Sao Paulo - Brazil.




- Participants in this initiative must be nationals of a country in the region and have a valid passport.

- Participants must be of legal age, however, there is no upper age limit to apply.

- Participants must have completed their university and/or technical studies. No profession is excluded.

- Team members may not be changed after the application has been submitted.

- Persons will not be eligible to participate in the competition if:

That they are or have been civil servants in the government of a CAF member country during the year immediately preceding their registration for the competition.

Who are or have been public officials in a government of a CAF member country in the year immediately preceding registration in the competition.

Have any conflict of interest with CAF, or any member of the Organizing Committee or the Evaluation Committee.




Contact us for
more information
Contact us for more information