Regional Brand Latin America and the Caribbean

Tourism and Peace, a driver of sustainable development and global peace

Discover the creative process behind Regional Brand Latin America and the Caribbean

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What's next for the Regional Brand? 5 Lessons from Chile

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CAF launches the Latin America and Caribbean Regional Brand to boost investment

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THE NEW BRAND OF LATIN AMERICA AND THE CARIBBEAN

Latin America and the Caribbean have a new brand to attract more investment, tourism, and a stronger global presence. The call for entries organized by CAF, which received over 500 submissions, resulted in a new brand that will act as a vehicle to foster partnerships and develop initiatives that drive the growth of our region and help it achieve a more prominent role on the global stage.

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Reasons why Latin America and the Caribbean are driving their brand

Position Latin America and the Caribbean as a region of solutions to the challenges of climate change

The region is key to mitigating climate change due to its vast natural ecosystems and biodiversity, with a quarter of the world’s forest coverage.

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Boost the region’s agriculture

Latin America and the Caribbean can meet the growing global demand for food while reducing environmental impact.

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Promote tourism

Tourism is vital to the regional economy, representing a significant percentage of GDP and exports, especially in the Caribbean.

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Encourage intraregional trade

Increasing trade between the countries in the region is crucial for integration and global competitiveness.

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Support cultural and creative industries

lEARThe cultural richness and diversity of the region offer enormous potential for international projection.

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Leverage the opportunity represented by Latinos around the world

Latinos abroad, especially in the U.S., have a significant global economic impact, creating opportunities to strengthen ties with the region.

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Promote impactful initiatives

The goal is to increase the visibility and relevance of Latin America and the Caribbean on the international stage through the organization and promotion of major events.

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