CAF presents its new tourism strategy at FITUR 2024

January 24, 2024

The multilateral organization presented its new tourism strategy for Latin America and the Caribbean at FITUR 2024, signs agreements to promote sustainable tourism in Latin America, and opens its booth to raise the voice of the region.

For the second consecutive year, CAF participates in the main international tourism fair of the Hispanic world, FITUR 2024, to promote the sector's more decisive contribution to the sustainable and economic development of Latin America and the Caribbean, and to improve the competitiveness of its destinations and position them even more in the main circuits and trends of global tourism.

At FITUR 2024, CAF unveiled its new tourism strategy, focused on improving the region's tourism infrastructure, mobilizing more public and private financing for high-impact tourism projects, increasing connectivity between destinations, helping to mitigate the effects of climate change, and contributing to the achievement of the SDGs, among others.

During the fair, CAF also opened a booth where meetings were held with representatives of member countries, and agreements were signed. Among them, the signing with the World Tourism Organization stands out to develop tourism investment guides in Honduras, Jamaica, Mexico, and Peru, aiming to attract foreign direct investments in sustainable projects that reactivate the sector after the pandemic.

Similarly, the financial institution signed an agreement with the municipality of San Luis Potosí, Mexico, to organize the "II CAF Forum on Tourist Inclusion" in that city in August 2024, promoting the participation of local governments in the sector's development initiatives.

CAF and UNWTO strengthen alliance to boost sustainable tourism

CAF and the UNWTO signed a cooperation agreement today to develop tourism investment guides in 5 countries of Latin America and the Caribbean, aiming to attract foreign direct investments towards sustainable tourism initiatives. The goal is to accelerate the economic recovery of the tourism sector, one of the most affected by the COVID-19 pandemic in the region, and to promote its resilience and sustainability in the long term.

As part of the agreement, an in-depth analysis will be conducted on the competitiveness and investment climate of the tourism sector in each of the 5 selected countries. This will facilitate the identification and promotion of specific investment opportunities.

The results of this work will be reflected in a tourism investment guide for each country, which will include chapters on the general economic situation, regulatory frameworks and investment incentives, as well as the main assets and differential advantages in terms of sustainable tourism.

Furthermore, CAF and the UNWTO have signed an initiative for the development of the "Innovation in Green Projects Challenge: Transforming the Tourism Sector in Latin America and the Caribbean". The Challenge seeks innovative solutions from entrepreneurs and SMEs to incorporate environmentally sustainable practices into the regional tourism industry and promote its competitiveness.